If you are planning to enter college as a marketing major, there are several different types of jobs you can get with a marketing degree. One of the first steps that you should take whenever you are pursuing higher education is to find out what you will be able to do professionally with your degree once you finish school. While some majors are much more specific, there is a long list of opportunities that you will be qualified for with a four-year degree in marketing. This is why you should learn what the in-demand jobs types are as you choose your electives or specialty areas that interest you. Here is your guide to titles that you can hold as a marketing alumni.
Marketing Assistant Roles
If you have no professional experience and you chose not to complete an internship, one title that you can hold while you gain experience is the title of marketing assistant. Assistants are entry-level professionals in the field who assist managers and specialists in marketing operations and activities. When you carry this role, you will begin to learns the ins and outs of the business in a practical setting, according to Wise Geek. Some of your responsibilities may include:
- Updating customer database
- Compiling reports and formatting the data for easy navigation
- Publishing pricing
- Preparation of marketing mailers and other materials
- Drafting marketing campaign reports to assess data and trends
Marketing Specialists and Account Managers
A marketing specialist is a step above an assistant. Once you gain experience and you demonstrate that you are capable of handling an entry-level role, you will take on more responsibilities in promotional activities. Specialists will be a part of the marketing campaign where they will work alongside marketing account managers. Specialists are assigned a single task and work in a supportive role to ensure that the campaign is a success. The manager will be in charge of a single account that the firm has taken on and will assign the tasks to specialists. Most companies will prefer that specialists have two years of marketing experience and that managers have four to five years of experience before they will hire any candidates.
Sales Representatives and Sales Managers
Marketing is the study of actions that businesses will take to promote a product or service. The ultimate goal is to communicate the product or service value to the public so that they company is able to increase their sales and profit. Since the end goal is to sell, it is possible to earn your marketing degree and then pursue a position in sales. Sales representatives can make a pretty penny in commissions, especially in industries that are flourishing. Sales managers are responsible for overseeing sales representatives and meeting sales goals set by the director. If you prove yourself, you can also pursue careers as a director.
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You are not limited to working as a marketing or sales professional when you study for a marketing degree. You can also look for titles in public relations, consulting, advertising, journalism, brand management, graphic design, research and analysis, event planning and more. Be sure that you look for the titles that are high in-demand and then you can start your job search, according to Forbes. By doing this, you can focus on the types of jobs you can get with a marketing degree that have a good outlook.